Hungama Digital Media Unveils New Slate of Shows, Doubles Down on Gaming to Attract Youth Audience

Mumbai, June 2, 2025 — Hungama Digital Media, one of India’s pioneering digital entertainment companies, has unveiled an ambitious content lineup along with a fresh push into gaming, aiming to deepen engagement with India’s fast-growing digital consumer base. The announcement comes amid rising competition in the OTT and interactive media space, where capturing the attention of Gen Z and millennials is the top priority.

A New Era of Storytelling: Shows for India’s Digital Generation

Hungama’s new content slate includes 12 original titles across genres like crime-thriller, youth drama, romantic comedy, and regional-language series. The titles, which will roll out on Hungama Play and partner platforms like Amazon Fire TV and Samsung TV Plus, include:

• Mumbai 9MM: A gritty police drama set in contemporary Mumbai

• Filter Free: A coming-of-age series centered on social media influencers

• Khaas Rishta: A romantic drama dealing with neurodiversity and modern relationships

With this move, Hungama aims to fill the gap between hyperlocal storytelling and pan-Indian appeal.

“India's Gen Z doesn't want just another thriller—they want content that speaks to their digital-first lives. Our new stories are tailor-made for the swipe generation,” said Neeraj Roy, Founder & Managing Director, Hungama Digital Media.

Gaming: Hungama’s Next Big Bet

Recognizing the growing convergence of entertainment and interactivity, Hungama is also doubling down on its gaming vertical. The company will invest in new casual gaming formats, esports content, and real-money gaming experiences under its platform Hungama Games.

Roy confirmed partnerships with indie studios and international game developers to launch mobile-first titles by late 2025. These will integrate gamified rewards for OTT users—offering a blended experience of viewing and playing.

“Gaming is where eyeballs are moving. For us, it's not just about video anymore—it’s about immersive engagement,” Roy noted.

Market Context: OTT and Gaming Converge in India’s Attention Economy

Hungama’s announcement aligns with larger shifts in India’s digital media landscape. The Indian OTT market, valued at $3.5 billion in 2024, is projected to grow at a CAGR of 20% to cross $7 billion by 2028, according to a report by PwC. Simultaneously, India's gaming industry, now the world’s largest in terms of downloads, is expected to reach $8.6 billion by 2027, as per KPMG.

“We’re seeing increasing overlap between OTT viewers and gamers. Brands that offer both are best positioned to win digital loyalty,” said Ishaan Verma, Media Analyst at Redseer Strategy Consultants.

Global players like Netflix and Amazon Prime have already started experimenting with mobile games. Hungama’s hybrid approach could offer a homegrown alternative with culturally relevant content and gameplay.

Strategic Partnerships and Regional Reach

Hungama also announced collaborations with telecom operators, OEMs, and regional filmmakers to extend its footprint in tier-2 and tier-3 markets.

• Partnerships with JioFiber and Airtel Xstream will enable bundled OTT + gaming subscriptions.

• Regional content partnerships in Marathi, Tamil, and Bhojpuri aim to tap into the vernacular user base.

“Bundled offerings that combine OTT, gaming, and data will be the winning model in India’s next wave of digital consumption,” said Tanya Desai, Digital Strategy Consultant at EY India.

Investor and Industry Outlook

Hungama is currently a privately held company but has attracted consistent investment interest, especially from Southeast Asian and Middle Eastern digital conglomerates. Analysts view this content-gaming convergence strategy as a strong value multiplier in a fragmented digital market.

“Hungama is building an ecosystem, not just a content catalog. This gives them long-term stickiness, especially in a market where user acquisition costs are soaring,” said Ravi Menon, Digital Media Investor and Partner at GrowFund Capital.

There is speculation that the company may explore a strategic merger or IPO in 2026 to scale operations and expand into international markets.

Final Word

With its new slate of shows and deeper investment into gaming, Hungama Digital Media is clearly betting on interactivity, regionality, and youth engagement to differentiate itself in India’s crowded digital space.

As the battle for screen time intensifies, Hungama’s hybrid model of “watch + play” may just redefine how Indian audiences engage with digital platforms.